Blogs, wikis, social networks, YouTube and Twitter are changing how many of us connect with others. Yet within the majority of businesses, especially large corporations, the software hasn't evolved much over the last decade. While conventional business technologies give companies the essential safety and controls, they do so at the expense of fast innovation. Businesses shouldn't have to make this conciliation.
This is one reason why customers are so excited about Google Apps. It offers enterprise-grade safety and control while letting businesses instantly tap into a swift stream of innovation, based on services tested by hundreds of millions of people around the world. Google has launched over 100 improvements to Google Apps in the last year, and the pace of innovation continues to increase.
Google has announced the launch of Google Groups to Google Apps Premier and Education Edition users. Google Groups is one of our most widely used applications, enabling each one from the local hiking club to the family next door to generate mailing lists and discussion forums. Now employees within a company can create groups for their departments, their teams or their projects. Employees can use these groups as mailing lists, but they can also share documents, spreadsheets, presentations, calendars, videos and sites with groups, instead of many individual recipients. They can choose to receive communications directly to their email inbox, in a digest format, or in the Groups forum view, and can access all the information in the groups archive, without the intervention of an IT administrator.
Google Groups is a boon for IT administrators too. After enabling the innovative service from the administrative control panel (add "user-managed groups"), users can start running their own groups without burdening administrators for support. Administrators can still set group policies and manage other group settings. If you want to learn more, check out the post on the Enterprise Blog.
Google Groups is just one of the many consumer features that Google has tailored for the enterprise since they launched Google Apps for businesses nearly three years ago, and they are looking forward to bringing more innovation to all the users in the months and years ahead.
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