One anxiety expressed by India.com’s technology section was whether Google will be able to avoid fake news and bring its users the real story?
It seems that Google is scheduling to release Caffeine in just one data center before plowing it out all over the web. While some sites have reported that there will be changes in search engine rankings, Cutts has been heard saying that this may not be essentially true.
An independent study from Summit Media in September this year also suggests that more weight is expected to be given to news and social media results. The sites that do lose ranking, according to the study, are likely to be the ones relying on old, archived content; the most excellent way, it seems to keep your site’s rankings high with the new Caffeine will be to keep them updated and relevant. That being said, it seems that there have been no changes that give one sector benefit over another.
On top of this new back end development, Google announced recently that it would be extending its personalized results to signed-out users, made likely via an “anonymous cookie in your web browser.” This means that even when users hinder their “web history,” Google can still track their browsing habits. As with many things Google, some cry “genius,” and some cry “big brother.” That said, it is possible to turn off personalization by clicking “disable customization” on that page after you click “Web History”. Otherwise, Google will anonymously track your search habits for 180 days.
It seems that there are some huge changes ahead at Google this coming year that will not only modify the face of the web, but what’s behind it.
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