The giant "G" is on a shopping binge, as the reports and rumor spread around suggest. Starting with, a report with The New York Times informs that the internet search giant is at present in discussions to acquire the local business review site Yelp. The size of the deal is tipped to be more than US $500 million. If the deal materializes, Google would be able to capture the local markets directly strengthening its position. Yelp was founded in 2004 and has authority in the market for reviews of local businesses and ads in major metros across the US, Canada, UK and Ireland.
Furthermore, Google is closing acquisition of DocVerse for supposed purchase price of around $25 million, reports TechCrunch. DocVerse is a service that offers the users with association platform for the Microsoft Office documents. The company was founded in 2007 by Microsoft veterans Shan Sinha and Alex DeNeui. If Google completes the acquisition, the competition in the Office space will be intensified, especially with Microsoft Office 2010 slated for release.
Well, more to the acquisitions, Google is also planning to buy San Francisco online real estate upstart Trulia. According to a report by Kara Swisher of All Things the Trulia’s estimated valuation ranges between $150 million and $200 million.
Google has been acquiring about one or two firms almost every month recently, in order firm its standing in diverse verticals. With the news of more lined up, the question remains which one next?
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