Google has launched updated versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google called the Google URL Shortener.
People share a lot of links online. This is particularly true as microblogging services such as Twitter have developed in popularity. If you're not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what's on your mind and that's why people use them.
First, the people who use the Google Toolbar and FeedBurner will benefit from a shortener that is easily available making it faster and easier to share, post and email links. Second, this is built on Google's global infrastructure to offer the following benefits:
- Stability: Google's scalable, multi-datacenter infrastructure provides great uptime and a consistent service to our users.
- Security: As with web search, shortened URLs are mechanically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
- Speed: Google is working hard to ensure this service is quick. They will continue to iterate and improve the speed of Google Url Shortener.
Google URL shortener is not a stand-alone service; you can't use it to shorten links directly. Currently, Google URL Shortener is only accessible from the Google Toolbar and FeedBurner. If the service proves useful, they may eventually make it available for a wider audience in the future.
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