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New research has revealed that link-building efforts signify the most hated task related to search engine marketing among online marketers.


The poll by WordStream indicated that 37 per cent of respondents view link-building as the most complicated thing they have to do, followed by keyword research with 32 per cent of the vote.

Other tasks viewed in a negative light were found to include bid management, content creation, content optimisation and spirited intelligence.

Ken Lyons, senior marketing manager at WordStream, said the findings were expected.

"Link-building can be very laborious and frustrating, but ironically it can have the main impact on search engine rankings of any search engine marketing activity," he explained.

According to SEOmoz, the top five search ranking factors in 2009 included keyword-focused anchor text from external links, external link popularity and variety of link sources.

The use of keywords in title tags and the trustworthiness of the domain - based on the link distance from trusted domains - also completed it into the list.