Google at present ranks sites on speed

Google's famous recipe for determining how sites get ranked in search results has gained a new component: site speed.

Two of Google's top search engineers — Google Fellow Amit Singhal and principal engineer Matt Cutts — announced the addition on Friday, after hinting it would be approaching for several months. It's actually been live for a few weeks, they said in a blog post on Friday, and Google is using a variety of components to ascertain how much sooner one web page responds compared to another.

In general, one of Google's operating philosophies is that quicker is better. It's not just Google, either: the increased order for real-time information shows just how much people want sites and pages to load quickly, and the world's awareness spans certainly aren't getting any longer.

Still, rate will not trump relevancy in search rankings. Search Engine Land noted that Google employs over 200 factors in considering where to rank a search outcome, and Google said the change should affect less than 1 per cent of search query results.

Site owners can use a wide variety of tools from Google, Yahoo and third-party developers to determine the speed of their web pages.

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