Google April 14 extra ability for users to replay Twitter tweets from any point in time on its search results pages, the company's latest attempt to improve the relevancy of its search results for users.
Google began including Twitter tweets in its search results pages back in December, count real-time content such as MySpace status updates, Facebook Pages and Google Buzz posts.
Users interested in tracking a trending topic, such as "New York Yankees," would sit in front of their computer and watch the statement stream as older tweets scrolled off search engine results pages (SERPs) and into the void of Google's cloud. Gone, or at least rendered invisible, was the rich record of tweets on a topic.
With Google's new replay feature, users will soon be able to find the way to any point in time on Google SERPS and replay what people said about a topic on Twitter. Think of this as records on Twitter. To do this, users must click the Show options tab at the peak of the search results page, then select Updates.
The first page will show newest tweets per usual, but now there's a new chart at the top that lets users select the year, month or day, or click any position to view the tweets from that specific time period. What Google has done is fundamentally taken the search by timeline technology in its Search Options and applied it to the glut of tweet data it gets from Twitter.
This change is rolling more to users in English over the next few days and not every tweet ever tweeted will be immediately available. In the meantime, users are encouraged to test the Google Twitter records by going to this link.
Google warned that in the early test flight, it is tracking tweets back to February 11, 2010. Eventually, the company promised, users will be able to soon seek tweets from Twitter's inception in March 2006.
Google's Twitter archive was visibly timed for the launch of the Chirp developer conference in San Francisco today, but so was Bing's new inclusion of tweets in its SERPs.
Microsoft launched Bing Twitter support in October, separating tweets from the core SERPs by putting them on a separate Web page.
But Bing has now followed Google by bringing the similar Twitter data from Bing Twitter.This will capture two forms.
First, trending topics will show under a social results banner. Second, Bing will surface the most popular shared links for navigational queries, straight into its SERPs. So if you search for topics on a well-liked Website, you'll also related tweets in these results.
Bing, which is testing this now with a small amount of users and queries, said that it is interested in bringing users "social content generated on Twitter to face the most relevant updates within seconds of a breaking news event."
Yet this is more or less what Bing is at present doing.
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