Google News Updates

Bing is adjusting its search engine requirements to distinguish it from Google.

For Bing, search engine optimization (SEO) means creating an useful site that will be helpful for browsers. In order to top the Bing search rankings, SEO campaigns must focus on creating a site that has useful information for a targeted viewers.



There are several discrepancies when a site wants to optimize for Bing. First and foremost, keyword occurrence will be less compared to optimizing for Google. Plus, sites need to apply well-crafted codes in all the pages of the site.

Another useful tip is to look for authoritative backlinks for a Website. For Bing, a site’s power is measured by relevancy and helpfulness.

On the other hand, the Bing link building search engine is related to Google. Apart from backlinks, linking to other relevant sites will also assist in optimizing a Website for Bing.

For more SEO information on Bing, the search engine has posted key guidelines in its home page. The principle discusses technical information about the site’s index system. If they are followed, a site will simply be able to rank high on the Bing search engine.

Facebook, which popularized the concept of shared content for its social network, is expected to unveil a "Like" button publishers can embed on their Web sites to let users share content with their Facebook friends.















The New York Times reported that Facebook at its F8 developer's meeting April 21 will introduce a Like button that will allow the company to keep tabs on what a user linked to. Users can click the key to share favorite Websites, which will give Facebook more info on what users are interested in.

Facebook will share that information with Web publishers, which will put in front of visitors links, photos and other content that their friends like from Facebook. If that sounds confusing, imagine of this Like button as one big recommendation engine for the Web.

Facebook fuels the Like button with its social chart on the back end; Website publishers are the vehicles to promote sharing for Facebook's excess of 400 million-plus users.


This effort, which follows up the Facebook Connect tune to let users connect to third-party Websites with their Facebook user names and passwords, is a play to assist Facebook extend its tendrils as the premier social connective tissue for the Web.

One imagines social advertising will play a main role here, but we must wait until F8 Wednesday to find out whether this is so and how Facebook envisions it will work.

Facebook's effort is being preempted by a group of companies goal on not letting Facebook introduce the Web with its members-only approach to the social graph. Meebo April 19 launched XAuth, a platform for automating the method users share content on social networks, with partners Google, MySpace, Microsoft, Yahoo and others. While Facebook is paying attention on helping its users share info within the Facebook social graph, the group supporting XAuth wants to let Website visitors share facts with Facebook and myriad other social sites.

Meebo's effort is also likely a reaction to the now oldish gossip that Facebook is also planning to release a Meebo-like toolbar for Websites to put at the bottom of their Web pages. This toolbar, according to the Times story, will construct on Facebook Connect to help more users log in to participating Websites.

After the need of Flash support and the “missing” camera, one of the biggest complaints about the iPad is that you can’t print from it, with or without a wire. Google is about to solve this difficulty with cloud-printing, which will send your documents from a mobile device to any web-connected printer.

I tend to view printing as something like the floppy disk, a legacy technology that nobody actually needs anymore. And before you light up the remarks telling me you need to print receipts for your car repair shop customers, I say that’s not the job of an iPad or a cellphone. What you want is a computer. For the odd boarding pass or file I might need on paper, I just email the file to the print shop down the road and pay them 10 cents.

But if you still maintain on dead tree copies, Google hears you. To allow printing from its driver-free Chrome OS and any other mobile device, Google is putting those drivers in the cloud. Apps send produce jobs to Google Cloud Print, whereupon they are processed and sent to net-connected printers. And this isn’t just the printer in your upstairs office, either. It could be on the new side of the world.

Google has today released the code and documents to developers, so its just a matter to come for this to show up in the apps you use. In the meantime, iPad users might like this alternative solution.

Yesterday, a 6.9 magnitude earthquake smack northwest China's Qinghai Province. Hours after the tragedy, criminals spiked 18 of the top 20 search results for linked keywords, serving up Rogue anti-Virus applications.



According to state-run media reports out of China, 589 people are confirmed dead and 10,000 others are wounded. It is being reported that 60 of the lives lost are students, as schools in the area collapsed. After the initial quake, two aftershocks of 5.3 and 5.8 magnitude respectively, laid waste to the area breakup businesses and homes. Two years ago, a 7.9 magnitude quake hit the neighboring Sichuan province, resulting in 90,000 people departed or missing.

Capitalizing on the initial alarm and the need some have to get the most up-to-date information, criminals used Google Trends and related searches to poison the search results related to the quake. The methods used were so valuable that 18 of the top 20 searches were malicious.

The explore term used, “china earthquake 2010”, resulted in the huge poisoning. The next page of that search had nothing but malicious links

Google April 14 extra ability for users to replay Twitter tweets from any point in time on its search results pages, the company's latest attempt to improve the relevancy of its search results for users.

Google began including Twitter tweets in its search results pages back in December, count real-time content such as MySpace status updates, Facebook Pages and Google Buzz posts.



Users interested in tracking a trending topic, such as "New York Yankees," would sit in front of their computer and watch the statement stream as older tweets scrolled off search engine results pages (SERPs) and into the void of Google's cloud. Gone, or at least rendered invisible, was the rich record of tweets on a topic.
With Google's new replay feature, users will soon be able to find the way to any point in time on Google SERPS and replay what people said about a topic on Twitter. Think of this as records on Twitter. To do this, users must click the Show options tab at the peak of the search results page, then select Updates.

The first page will show newest tweets per usual, but now there's a new chart at the top that lets users select the year, month or day, or click any position to view the tweets from that specific time period. What Google has done is fundamentally taken the search by timeline technology in its Search Options and applied it to the glut of tweet data it gets from Twitter.

This change is rolling more to users in English over the next few days and not every tweet ever tweeted will be immediately available. In the meantime, users are encouraged to test the Google Twitter records by going to this link.
Google warned that in the early test flight, it is tracking tweets back to February 11, 2010. Eventually, the company promised, users will be able to soon seek tweets from Twitter's inception in March 2006.

Google's Twitter archive was visibly timed for the launch of the Chirp developer conference in San Francisco today, but so was Bing's new inclusion of tweets in its SERPs.

Microsoft launched Bing Twitter support in October, separating tweets from the core SERPs by putting them on a separate Web page.
But Bing has now followed Google by bringing the similar Twitter data from Bing Twitter.This will capture two forms.

First, trending topics will show under a social results banner. Second, Bing will surface the most popular shared links for navigational queries, straight into its SERPs. So if you search for topics on a well-liked Website, you'll also related tweets in these results.

Bing, which is testing this now with a small amount of users and queries, said that it is interested in bringing users "social content generated on Twitter to face the most relevant updates within seconds of a breaking news event."
Yet this is more or less what Bing is at present doing.

Google's famous recipe for determining how sites get ranked in search results has gained a new component: site speed.

Two of Google's top search engineers — Google Fellow Amit Singhal and principal engineer Matt Cutts — announced the addition on Friday, after hinting it would be approaching for several months. It's actually been live for a few weeks, they said in a blog post on Friday, and Google is using a variety of components to ascertain how much sooner one web page responds compared to another.

In general, one of Google's operating philosophies is that quicker is better. It's not just Google, either: the increased order for real-time information shows just how much people want sites and pages to load quickly, and the world's awareness spans certainly aren't getting any longer.

Still, rate will not trump relevancy in search rankings. Search Engine Land noted that Google employs over 200 factors in considering where to rank a search outcome, and Google said the change should affect less than 1 per cent of search query results.

Site owners can use a wide variety of tools from Google, Yahoo and third-party developers to determine the speed of their web pages.

Businesses working to get better their websites and make them as user-friendly as possible may want to consider introducing sitemaps.

This is because, according to the Google Webmaster Central Blog, they are an "invaluable resource for search engines" and could be necessary for enterprises and their SEO services.

The organisation points out that sitemaps highlight any essential information contained within a domain and allow crawlers to quickly latch on to it.
In particular, this could promote firms with many pictures on their pages.
Google states: "This is particularly true for images that are only reachable via JavaScript forms, or for pages that contain many images but only some of which are integral to the page content."

At the end of last month, Newswire advised that 85 per cent of internet commerce comes from schedules that appear at the top of search engine results pages.
Introducing sitemaps may aid to boost a company’s position in these results.

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New research has revealed that link-building efforts signify the most hated task related to search engine marketing among online marketers.


The poll by WordStream indicated that 37 per cent of respondents view link-building as the most complicated thing they have to do, followed by keyword research with 32 per cent of the vote.

Other tasks viewed in a negative light were found to include bid management, content creation, content optimisation and spirited intelligence.

Ken Lyons, senior marketing manager at WordStream, said the findings were expected.

"Link-building can be very laborious and frustrating, but ironically it can have the main impact on search engine rankings of any search engine marketing activity," he explained.

According to SEOmoz, the top five search ranking factors in 2009 included keyword-focused anchor text from external links, external link popularity and variety of link sources.

The use of keywords in title tags and the trustworthiness of the domain - based on the link distance from trusted domains - also completed it into the list.

Skype Technologies SA and companies that have pressed for free flow of Internet traffic suffered a setback when a court ruling undermined the government’s role in supervision the Web.

In a decision yesterday, the U.S. Court of Appeals for the District of Columbia Circuit said the Federal Communications Commission didn’t have authority to adjust Internet management practices by Comcast Corp., the largest U.S. cable company.
Backed by companies including Google, FCC officials have pressed for rules that bar network owners such as Comcast and AT&T Inc. from limiting Web traffic. Regulators now will have to intensify efforts to assert control over the Internet, said Christopher Libertelli, director of North America government and regulatory affairs for Skype, a provider of calling via the Web.

“We’re trying to set up a framework so that the government has the tools to mediate should they find conduct that harms consumers,” Libertelli said. The decision puts “the Internet, a critical division of American business, into a no-man’s land.”

Comcast’s victory may intensify argue over the role network owners can play in managing information flow over the Web. Companies such as Comcast have said regulators shouldn’t trouble them with more rules and that competition will ensure an open Internet. Advocates of so-called net neutrality, including Google, Skype and Amazon.com Inc., say Web service providers can’t be left to support some kinds of traffic over others.

In the action voided by the court yesterday, the FCC had censured Comcast for blocking subscribers using peer-to-peer software frequently used to view videos. The FCC decision had been hailed by consumer groups as a step toward keeping Web traffic free of hindrance from corporations.

Yesterday’s reversal “creates a dangerous situation, one where the health and the openness of the Internet is being held hostage” to the behavior of telephone and cable companies that own the supports used for Internet traffic to homes and businesses, the Open Internet Coalition said in an e-mailed statement.

The FCC needs to “explain” its power and should claim authority over Internet service providers under the same rules used for telephone service, said the coalition, a Washington- based group that includes Google, owner of the world’s most popular search engine; Amazon.com, the largest Internet retailer;
IAC/InterActiveCorp, which owns more than 50 Web sites; and EBay Inc.

Applying the regulations that govern more closely regulated phone services would give the FCC new basis to do things like bar Internet service providers from favoring certain kinds of content over others.

Net Neutrality

The FCC, which is led by Democrats, has planned a comment period that ends tomorrow on net neutrality rules. The restrictions would forbid companies from favoring content they own, and from overcrowding or slowing rivals’ services.
“The FCC is firmly committed to promoting an open Internet,” Jen Howard, a spokeswoman for the organization, said in an e-mailed statement.

The FCC may appeal the case, and may “seriously consider” introduction Internet services under the stricter regulatory classification used for phones, Andrew Lipman, a Washington- based partner in the media, telecommunications and technology practice at Bingham McCutchen LLP, said in an interview.
“We are gratified by the court’s decision,” Sena Fitzmaurice, a Comcast spokeswoman, said in an e-mailed declaration. “Comcast remains committed to the FCC’s existing open Internet principles, and we will continue to work constructively with this FCC.”
AT&T, Verizon

Ben Scott, policy director of the support group Free Press that challenged Comcast, said yesterday’s decision leaves FCC Chairman Julius Genachowski “powerless to stop public from blocking Web sites, unless he acts to reassert his authority” under telephone rules -- a step Scott said could be taken with a effortless majority vote at the agency.

Such a reclassification of Internet service would have “far-reaching and destructive consequences” together with years of “investment-deterring uncertainty and litigation,” companies including AT&T, Verizon Communications Inc. and Time Warner Cable Inc. said in a Feb. 22 letter to the FCC.
White House lecturer Robert Gibbs said President Barack Obama supports net neutrality.

Google is bringing in a quantity of help for its YouTube video service with the acquisition of another startup.

The purchase of Episodic script Google's fifth acquisition so far this year. Terms of the contract announced Friday weren't disclosed.




Episodic, based in San Francisco, provides a platform for streaming survive video on the Web. YouTube recently has been screening more live video besides the more than 500 million clips that are continuously available on its site.

Google has said it intends to get at least one company per month this year as part of its effort to develop more products and import more talented engineers. The company is sketch upon its cash hoard of $24.5 billion to pay for the shopping spree.

Google launched a redesign of their in style search engine for some individuals on Sunday by improving the main-page logo and sidebar navigation.




The redesign comes as Google purchased a small company named Episodic to get better Google-owned Youtube video service.



Episodic is a “comprehensive platform for broadcasting live and on-demand video to the web or any web-enabled device,” read a blog post on periodic.
According to TechCrunch, the tune will be folded into YouTube to improve on-demand video and help YouTube become profitable.


“We are excited to announce that Episodic has been acquired by Google. The entire Episodic team is extremely excited about this new partnership and what it means for our consumers and the evolution of online video,” read a statement by Google.
Google has purchased several companies this year including Picnik, DocVerse, reMail, Aardvark and a team others.

In a nod to privacy advocates, Google com. said Wednesday that they will adopt a new data retention policy so that it's harder to link users to what they search for online. Under the plan, the Mountain View Internet company will shroud the information it collects about users in anonymity, eliminating a potential treasure trove of evidence for government search warrants and subsistances.

By the end of 2007, Google expects to purge important identifying information on its computer servers about the sources of virtually all search queries after 18 to 24 months.

Subsequently, the company will have right to use only partial records, so that no one can trace the queries back to individual users.
Google's move is intended to comply with a variety of foreign laws and planned legislation dictating that Web sites must keep user information for up to two years in case it is needed for legal proceedings. Similar policy are below consideration in the United States.

Google is the first major search engine to set a time boundary for maintenance of search information, which can reveal a great deal about an article such as whether they're sick (as indicated by a number of queries about cancer) and political affiliation (demonstrated by searches for certain blogs).

Until now, the company reserved search logs indefinitely, raising criticism that the data could be misused by Google, law enforcement or marketers. Google said the changes are in response to feedback from retreat groups and government agencies, including the Norwegian Data Protection Authority, which raised concerns about Google's existing practices. The new policy, Google said, provides more transparency to users about data maintenance and better protects their privacy.

Kurt Opsahl, an attorney for the Electronic Frontier Foundation, a digital rights group, gave considered praise to Google's decision, calling it a step in the right direction.

Retention of search records emerged as a hot-button issue last year after a exact by the Justice Department that several Web sites turn over query data became public.

"By taking some scientific measures to anonymize this data, there is an extra layer of protection," Opsahl said. "You can't relate what you don't have."

As part of the new policy, Google will erase eight of the bits that create up an Internet Protocol address, known commonly as an IP address, that identifies the computer used to make a search query. It will also make cookies -- the small files that help follow user visits to specific Web sites and preferences -- anonymous.

After the plan is implemented, Google intends to keep the partial records and associated search query terms, explaining that the information will help the company get better its services and help detect fraud.