Google Buzz is a latest way to start conversations about the things you find interesting. It's built right into Gmail, so you don't have to peck out a completely new set of friends from scratch — it just works. If you think about it, there's always been a big social network underlying Gmail. Buzz brings this network to the surface by mechanically setting you up to follow the people you email and chat with the most. Google has focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share openly or privately (so you don't have to use different tools to share with different audiences). Plus, Buzz integrates firmly with your existing Gmail inbox, so you're sure to see the stuff that matters most as it happens in real time.


Google is rolling out Buzz to all Gmail accounts over the next few days, so if you don't see it in your account yet, check back soon. They have also planned to make Google Buzz available to businesses and schools using Google Apps, with added features for sharing within organizations.

On your phone, Google Buzz is much more than just a diminutive screen version of the desktop experience. Mobile devices add a significant component to sharing: location. Posts tagged with physical information have an extra dimension of context — the answer to the question "where were you when you shared this?" can communicate so much. And when viewed in aggregate, the posts about a particular location can paint a tremendously rich picture of that place. Check out the Mobile Blog for more information about all of the ways to use Buzz on your phone, from a new mobile web app to a Buzz layer in Google Maps for mobile.


Google is making Buzz a fully open and distributed platform for conversations. And building on a suite of open protocols to create a complete read/write developer API and you can join on Google Code to see what is available today and to learn more about how to participate.

If you want to learn more, visit buzz.google.com.

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