Some critics suggest that real-time search values quantity over quality but using it in tandem with pay per click and search engine optimisation can still give up positive results, it has been claimed.
Writing on Search Engine Watch, Kevin Gibbons said that real-time content is certainly on the increase in search results, with Google, Bing and Yahoo! all offering it in different forms.
For those involved in search engine marketing, the temptation could be to use pay per click (PPC) ads to bypass the real-time results attractive over the top of Google pages, he added.
However, Mr Gibbons said that using a mixture of PPC marketing and usual optimisation remains "the best way to attract the maximum number of visitors".
Companies looking to use real-time results to their advantage should therefore continue with "organic" efforts like blogging, but should ensure they encourage the content through Twitter and other social networks.
"If an online buzz is created around amazing you've written, then you'll benefit from real-time search," he commented.
Google announced in February that it had added Facebook fan pages to real-time search consequences.
Add Your Blogs/Sites
Google had lastly integrated MySpace updates from public pages into its real-time search feature, which was launched back in December at the Google Search Event in Mountain View, California. Google had initially announced that public updates from both MySpace and Facebook would be integrated into the service. Though up until now, Facebook was nowhere to be seen.
With that said, Google had announced in a tweet [pictured above] that status updates from public Facebook Pages are now part of real-time search results. Most Facebook Pages are for celebrities, events, brands, politicians, etc. and there are only about 3 million of them. That means that Google will not be utilizing public updates from the more than 400 million Facebook users.
Another thing worth mentioning is that Facebook is not charging either Google or Bing for using the position updates from its Facebook users and pages, unlike Twitter, which supposedly is making a little cash from partnerships with all the major search engines.
An example of a screenshot of the updates from Facebook Pages on Google Real-Time Search results below.
