We've long supposed that personalization makes search more relevant and fun. For nearly five years, we've been tailoring results with modified search. Google has announced a new attribute in search that makes it easier for you to mark and experience again your favorite web content — stars.

With stars, you can merely click the star marker on any search result or map and the next time you perform a search, that item will come into view in a special list right at the top of your results when relevant. That means if you star the official websites for your preferred football teams, you might see those results right at the top of your next search for [nfl]. Here's what the new "Starred results" feature looks like:


The immense thing about stars is that you don't have to keep track of them. You don't even have to keep in mind whether or not you starred something. Simply execute a search and you'll rediscover your starred items right when you need them. Stars sync with your Google Bookmarks and the Google Toolbar, so you can always see your list of starred items in one place and simply organize them. Even beyond the results page, while browsing the web you can rapidly click the star icon in Toolbar to create a bookmark, and those pages will start showing up in the new stars feature.

Stars in search substitute SearchWiki. With stars, Google has created a lightweight and flexible way for people to mark and rediscover web content. For people who like annotations, Google has Sidewiki, a more influential way for people to contribute and discover helpful information next to pages across the Internet.

Stars in search are rolling out in the next couple days and will be accessible globally for all signed-in users.

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