Google News Updates

Local insurance agencies in the US need to do more to rise up their presence in search engine listings, it has been suggested.

According to Confluency Solutions, many agencies are fading to make the most of the rise of local search by claiming listings in services such as Google Maps.

It cites figures indicating that 87 per cent of web searches carry "local intent" and notes that Google results tend to include Google Maps schedule when a local query is conducted.


As such, insurance firms would do well to glance into local search engine optimisation, the company says.

"Insurance agencies need to recognise they are losing dozens and dozens of customers every month - often more - because they aren't showing up in Google Maps and other local search engines," comments Kevin McDonald, president of Confluency Solutions.

Diana Pouliot of Google recently told the Mobile Marketing & Advertising occurrence in Las Vegas that a third of all mobile queries conducted on the search engine are linked in some way to the searcher's local surroundings, Mobile Marketing Watch reported.