As hinted by CEO Eric Schmidt, Google launched a Super Bowl ad Sunday. The ad tells the story of a romance as helped by a series of Google searches which begin with a (presumably) young man looking for leads how to study abroad in Paris and ending with instructions on how to assemble a crib.
John Battelle more or less ran down Google’s intentions Saturday after Schmidt tipped his hand on Twitter. But it was an unanticipated move by the search giant which has eschewed advertising even as competitors Microsoft and Yahoo have spent 10s of millions of dollars to compete with the company that retains a search market share that exceeds 70 percent.
Google has reinvented online advertising but has done no brand advertising itself. Google’s goal was simply to make a series of short online videos about their products and their users, and how they interact. But they liked this video so much, and it's had such a positive reaction on YouTube, that so they decided to share it with a wider audience.
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