“This technology can assist advertisers get improved results from their display ad campaigns,” Google said. “In turn, this enables publishers to make additional money from their ad space and delivers Web users better ads and more ad-funded Web content.”
Work By Google An Example
Google's history of Ad Acquisitions
The Teracent acquisition comes just two weeks after Google announced it was AdMob. AdMob focuses primarily on display ads and mobile application ads. Previous to AdMob, Google's ad-related acquisitions had revolved around the Web and even the airwaves.
DoubleClick :
Bought for $3.1 billion in 2007, DoubleClick delivered a enormous network of advertisers into Google's already-strong advertising system. You can thank DoubleClick for all the Google-run display and rich-media ads about the Net.
AdScape :
In-game advertising firm AdScape entered the Google domain in March of 2007, drawing speculation of immense Google-led virtual worlds on the way.
dMarc :
Broadcasting: Even further down on the list of not-quite-so-victorious ad attempts is dMarc Broadcasting, bought by Google in January of 2006. The company was meant to assist Google get into radio advertising, and it did for a short while.
Applied Semantics :
Google grabbed Applied Semantics in 2003, marking the beginning of the AdSense agenda and Google's status as a serious advertising player. We know that all those little text ads that pop up on Google searches and on countless other Web sites? You can thank Applied Semantics for getting that ball rolling and providing the base for the various Google ads we see today.
The Next Steps in Google Acquisitions
So the next Google's acquisition Possibly may be Microsoft or Digg. In reality, though, the one safe calculation to make is that we'll see bounty more Google purchases soon, and odds are, it won't be long before one of them brings another new twist to the company's immense ad network.
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